Who we are. Professional Affordable Beauty is responsible for your data. Contact: professional.affordable1@gmail.com.
What we collect and why
| Data | Why | Lawful basis | Kept for |
|---|---|---|---|
| Name, address, email, phone | To process and deliver your order | Contract | 6 years (tax records) |
| Order and payment records | Accounts and refunds | Legal obligation | 6 years |
| Account login | So you can see your orders | Contract | Until you delete your account |
| Practitioner qualifications and insurance | To check you can buy professional products | Legal obligation | While your account is active |
| IP address and failed login attempts | To protect the site from attacks | Legitimate interests | Up to 4 weeks |
Who we share it with. We share it only with the companies that help us run the shop: our hosting provider (Namecheap), our payment provider (Fena), our courier (Royal Mail), Brevo (to send order and account emails) and Google Drive (for backups). We never sell your data.
Cookies. The site uses only the cookies it needs to run the basket, checkout and login. The map on our Contact page is provided by Google, and the WhatsApp button opens WhatsApp, each under its own privacy policy.
Your rights. You can ask to see, correct or delete your data, or object to how we use it, by emailing us. We will reply within one month. If you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office at ico.org.uk.
Last updated: 30 October 2026